What is SEO?
SEO or Search Engine Optimization is the method that Web Designers/Developers and Online Marketers use to increase traffic to your website. The results of a successful SEO campaign will increase information consumption, product downloads and purchases. Overall, Search Engine Optimization tactics will allow Webmasters, SEO Experts and SEO Angencies to drive more website traffic to your site.
There are two real types of Search Engine Optimization (SEO); Paid and Organic. Organic SEO is generally considered as the "natural" or unpaid form fo SEO, while Paid SEO tactics consist of using resources such as Google Ads or PPC Ads. With effective SEO techniques and tactics, a reputable SEO Marketing Agency can get a web site to appear on the first page of Google Search Results.